UK Freelance Copywriter

Copywriting for business

Need a top copywriting service? For a copywriter who can deliver top copywriting for any of: Direct Mail, Direct response, SEO copywriting, advertising copywriting - in fact a UK Freelance Copywriter for all copywriting services.

Did you know that there are approximately 615,000 words in The Oxford English Dictionary, around 200,000 of which are in common use? With around 5,000 words a year entering the language, this may give you an indication of the tools of the trade of a good copywriter.

This doesn’t mean good advertising copy should come at you like a Shakespearean soliloquy – “Beanz Meanz Heinz” was one of the simplest and best advertising phrases of the last 50 years; (I wish it was one of ours, but alas…). It was actually created by one Mo Drake in 1967, the then Deputy Creative Director of Young & Rubicam, and it ran for over 30 years.

Whatever it is you want to market, be it a product or a service, it’s essential to your business that as many people as possible know how good you and your products are. From mass advertising down to a highly targeted mailing, three things remain critically important:

                                                            • Customer targeting
                                                            • Visual impact
                                                            • Message

Knowing who your customer is, and not wasting resources on poorly targeted advertising, direct mails etc. would seem obvious, but remember that the more careful you are when pinpointing your prospect customer, the better your conversion ratio.  Knowing who your message is targeted at also has a tremendous influence on your copy as well.

Making an impact visually is the first step to creating interest, and encouraging the audience to go further. As with logos, the visual aspect of a company’s offering can also have tremendous importance when it comes to its Brand Image.

But when you want to stimulate your audience into a reaction – to inquire further, or even to make a purchase; this has to be done with verbal communication. And when this message is in a written format – the more stimulating / interesting / amusing / powerful / enticing / thought provoking / persuasive it is, the better.

OmniScriptor will make sure your advertising copy is all this and more. If you have an idea, (or better still a brief) that you’d like to discuss, please get in touch - each project is bespoke, and please be assured that everything we talk about is in confidence.

copy@omniscriptor.com
t:0845 3246856